Winter 2020/2021

The 7 ambassadors

Des 7 Laux

Would you like to become a “Les 7 Laux” brand ambassador for the 2020/2021 winter season?

The resort is looking for its 7 ambassadors for the coming winter season!

On this page you’ll find a presentation of the program and the conditions.

You have until December 1 at noon to try your luck!


Become an ambassador!

Do you love Les 7 Laux and have made it your playground? Is Les 7 Laux your HQ? Do you often praise the resort around you and on social networks? Do you love taking photos and/or videos of the resort and its activities, and would like to share them with our community? Would you like to promote the Les 7 Laux brand?

You’ve got what it takes to be an ambassador!

What to do?


Send us the following by Tuesday December 1 at 12pm* to or via the resort’s social networks private messaging system:

  • Introduce yourself, tell us your story about Les 7 Laux and your motivation for becoming an ambassador for the 2020/2021 season
  • The name of your Instagram and/or Facebook account(s)
  • YOUR best photo of Les 7 Laux (the one that will be used for the battles – see §SELECTION)
    ATTENTION: you must send only one photo of the resort, so make sure you choose the right one!

NB: if the candidate is a minor (minimum age 16), a parental authorization must be signed and returned by his/her legal representatives (parents or guardians) in case the station selects him/her to take part in the battles.

* Unfortunately, all applications received after December 1 at noon will not be accepted.


After analysis of the applications, a maximum of 28 files will be retained and the final selection of the 7 ambassadors will be made by the 7 Laux Instagram community.

At this stage, you will receive a message to inform you if your application has been selected for the battles before Tuesday, December 8.

To select the 7 Ambassadors of the season, photo battles will be carried out in storie on the resort’s Instagram account from Tuesday, December 8, 2020. The stories will be posted 24 hours a day on the station’s account, and votes will be counted at the end of the broadcast.

Selection will take place in 2 rounds:

  • For the first round, 14 battles will be organized in storie on the Les 7 Laux Instagram account from Tuesday, December 8 to Saturday, December 12. For each battle, the photo with the most votes will move on to the next round. The photo with the fewest votes will be eliminated.
  • For the second round, the 7 battles will be organized on the Instagram account of Les 7 Laux from Monday December 14 to Friday December 18. For each battle, the candidate who submitted the photo with the most votes will be one of the 7 ambassadors for winter 2020/2021.

At the end of the second battle, the authors of the 7 remaining photos will become the 7 ambassadors of Les 7 Laux for the 2020/2021 winter season.









The Ambassadors' Charter

By signing this charter, the Ambassador undertakes to:

  • Share and promote the brand’s values,
  • Distribute correct and appropriate information during individual and/or collective actions and on social networks,
  • Authorize the use and distribution of images representing him/her, both in France and abroad, for the promotion of Les 7 Laux resort, in all forms, on all media (including the Internet) and by all processes for 5 years,
  • Comply with the graphic recommendations of the brand code (rules governing placement of the brand block and non-alteration of graphic elements, in the event of use: no enrichment, modification or change of color of elements supplied by Les 7 Laux),
  • Include the words “📸 Ambassadeur hiver 20/21 @les7laux” in their Instagram bio,
  • Tag the Instagram account @les7laux in each of their publications,
  • Be present at a minimum of 2 events during the winter season and create content,
  • Wear a brand item provided by the resort when a photo features the ambassador (beanie, choker, mug, cap, etc.),
  • Regularly send photos/videos (in addition to those posted) to Les 7 Laux social networks,
  • To be allowed to be featured in resort publications: blog articles, social network posts, etc.

We invite you to consult the charter before sending your application: AMBASSADOR CHARTER

This charter, valid for the 2020/2021 winter season, will be signed by each ambassador and will be accompanied by a contract transferring the rights to process and use your content on our communication media.

The benefits

  • Earn points to redeem for packages valid for summer 2021 or winter 2021/2022: ACTIONS & AMABASSADEURS POINTS
  • Benefit from regional, national and international brand visibility
  • The “ambassador’s kit” is offered to you: support tools made up of branded objects and goodies: stickers, caps, chokers, mugs, key rings, caps and pens.
  • You’ll be invited to a VIP Ambassadors’ Day: skiing, fun activities, sports, meals… on the program with the 7 Ambassadors for winter 2020/2021.


After the season, we’ll put our cards on the table. A new selection process will be proposed to find the 7 ambassadors for winter 2021/2022. However, there’s nothing to stop you from applying again 😉